Roza Sinaysky is a woman on a mission. She’s not only a fashion features contributor to ELLE Russia and Buro24/7 but also a stylist, branding consultant and social media correspondent of Helga Design on Kikar Ha Medina. You can find her online documenting her many travels, tips and interviews on her blog, Moody Roza. Luckily we had the opportunity to chat with her about her hometown, Tel Aviv, where she gave us the low down on packing essentials, travel style, and places you should not miss.
What are some general tips you would share with women travelers to Tel Aviv?
My first piece of advice is to not over dress. People here are quite casual, so keep it cool and refrain from going too crazy. Keep your sky-high Louboutins at home! Second, bring sunscreen. If you are planning to spend time on the beach make sure you re-apply a few times. I’ve seen too many bikini shaped burns and red faces around here, which is not the most comfortable or attractive look to be sporting!
What styles would you recommend a lady wear to work meetings?
The most important rule is to feel like the outfit represents who you are. Which is a style rule you should apply to everyday life! The clothes you wear have to make you feel comfortable and most importantly confident. If not, you can get lost in the outfit and lose your focus.
Are there any specific pieces that you love right now for work wardrobe?
Yes, luckily for me I don't have to wear any "office" friendly outfits. I can wear what I feel like which allows me to have a little more fun when dressing. This season I started wearing short flowey oversized print dresses, skirts and top suits. For me, adding a hat is a must this season!
How would you describe the local street style?
The women of Tel Aviv are very casual, they don't really follow trends and love to be comfortable. This means a lot of oversized jersey dresses and flip flops.
Any evening outfits you'd recommend for a fun night out?
Yes, I’m really into extravaganza at the moment! Even though it’s a little too fancy for the region, I like to wear long dresses with bold prints. This is after years where I’ve only worn little black dresses, I think that’s the Russian in me kicking in!
When it comes to beauty products, what should a woman bring to take care of herself in Tel Aviv?
I am coming back to the sunscreen, very important! Also, a good bb cream and a hair serum is a must!
Are there exercise studios in the city that you would recommend to a traveller who wants to stay fit?
Yoga is pretty huge here, you can visit Ella Yoga at Tel Aviv Port. I’d recommend Gordon Beach Gym if you’re looking for a gym workout. However, I think a private TRX suspension training lesson on the beach would be a pretty fun option.
What are your favorite local dishes ?
Tel Aviv is food heaven, everywhere you go there's amazing food to be eaten! Some of my favorite places would be Miznon, a local street food restaurant that you wouldn’t ever forget, Tzfon Abraxas, an amazing dining experience, and Kalamata, a wonderful restaurant in the old city of Jaffa - the view of the sea is just spectacular.
Do you have favorite places to recommend for travelling health-conscious ladies?
Fortunately pretty much everywhere around here is healthy. There is a big variety of street food and vegan options. You can have a bowl of Humus, a freshly chopped salad or a classic Israeli breakfast. Basically everything is freshly made so there is no need to worry about your health while visiting here. For the ultimate local food experience I recommend going to Shuk Ha Carmel.